Furniture is a love story for Voos, a new hotspot in NYC

Located at the heart of Williamsburg in Brooklyn, Voos is not exactly a furniture showroom, a store, a gallery or a venue. It is all of the above. Voos is also a design hub, a center for events, openings and parties to launch new creations, new ideas and keep in touch with the large family of designers all over, around the corner and around the world.

Voos hired UM to design its identity and marketing materials. The logo and the original typeface combine cues from early and mid-20th century classic designs, alluding to the sophisticated yet diverse furniture collection. The bird embodies the emotional dimension of the brand, capturing the contagious passion that is at the core of Voos.