For this new restaurant venture, we developed the visual identity to embody Firstfruits' promise: healthful food for time-crunched people.

To develop a unique positioning and visual brand, we extensively researched the field spanning from traditional quick service restaurants up to large organic food markets.

We are in the process of designing the entire experience and design of the restaurants.

Coming soon to your town!

In collaboration with Nilou Moochhala, NYMDesign.