François Chambard is an industrial artist. He founded UM Project in 2004, a hybrid enterprise of strategic design, creative studio, and old-world atelier. Previous work experience at branding agencies like Swiss firm Zintztmeyer & Lux or Interbrand in New York, and music company Elias Arts in NY and LA, provided a launchpad for François’ artistic ambitions. François likes to say that his work combine function and function. Each project is a manifesto about simple and humane technology. Having pieces that celebrate the poetry and beauty of technology, not just its mere functional performance, is an important part of the process.